We will pay the lesser of the amount required to restore, repair, or replace an item following a covered loss.
Example: An Insured accidentally dropped his iPhone 4 into the water resulting in water damage that is repairable. We will pay the repair cost less the applicable deductibles.
Using the same example, if the damaged iPhone is beyond repair, we will replace it. However, since the iPhone 4 has been discontinued in the market, the closest replacement would be an iPhone 5. As such, the replacement cost would be the purchase price of an iPhone 5, less any deductibles (if applicable).